This masterclass is designed to help you learn how to use LinkedIn to find, connect, and manage candidates for your organization. You will discover the best practices and tips for using LinkedIn’s hiring solutions, such as Recruiter, Jobs, InMail, Work With Us Ads, Pipeline Builder, Talent Hub, and Talent Insights. You will also learn how to collaborate with your hiring team and plan your talent strategy with LinkedIn’s data and insights. ach week, you will have access to a one-hour session with a LinkedIn expert and a UN agency or IO representative, who will share their experiences and answer your questions.
You will also have some preparation work to do before each session, which will take about two hours. The masterclass is free of charge and open to anyone from the UN, IO and NPO cluster who is interested in improving their hiring skills with LinkedIn.
Curriculum:
Week 1 (10th of October at 1pm CET): Introduction to LinkedIn Hiring Solutions
- Overview of the products and features
- How to set up your account and profile
- How to create a hiring project and a job post
- How to use advanced search filters and keywords
- How to use recommended matches and open to work filter
Week 2 (17th of October at 1pm CET): How to connect with candidates on LinkedIn
- How to write effective InMail messages and templates
- How to use bulk actions and smart replies
- How to track and measure your response rate
- How to use Work With Us Ads and Career Pages
- How to build a pipeline of warm candidates with Pipeline Builder
Week 3 (22nd of October at 1pm CET): How to manage candidates as a team on LinkedIn
- How to use collaboration tools and shared projects
- How to share profiles and history with your hiring team
- How to use tags, notes, and reminders
- How to integrate your ATS with LinkedIn Recruiter and Jobs
- How to use Talent Hub ATS to source, manage, and hire in one place
Week 4 (31st of October at 1pm CET): How to plan your talent strategy with LinkedIn
- How to use Talent Insights to get market data and sourcing tips
- How to benchmark your performance against competitors
- How to identify talent pools and trends
- How to optimize your employer brand and job posts
- How to leverage LinkedIn talent blog and resources
In addition to watching the courses, completing the quizzes and exercises, you will also attend a weekly webinar (or watch the recording) where you will interact with other participants, share your insights and challenges, and receive feedback from peers.
You will also receive a certificate of completion and a badge that you can display on your LinkedIn profile to showcase your achievement as an Employer Brand Ambassador on LinkedIn.
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