Social Media Workshop – Pro Learn Network

This microsite was build for the hands-on part of the Social Media Workshop on 21/05/2025 at WMO, delivered by Rolf Reinhardt: https://docs.google.com/presentation/d/1KYeVV4JPXglnnMuWAL_alYml6mdFQjq0/edit?usp=sharing&ouid=102933815030503811397&rtpof=true&sd=true

Add your #PrideMonth frame for your Intranet. Example:

Do it yourself:

To get your profile prame, upload your portrait photo and merge with the overlay, then download it to replace your current profile picture

Building Your Employer Branding Toolkit

Elements of an Employer Branding Toolkit (to be copied and used in with your preferred GenAI)

Company Values and Mission:
Clearly articulate your organization’s values and mission to give candidates a deeper understanding of what it’s like to work at your company.
Employee Value Proposition (EVP):
Define and communicate your EVP, which highlights what makes your organization unique and why employees should choose to work there.
Company Culture:
Showcase your company culture through various touchpoints such as your website, LinkedIn Career Page, and social media. Engaged employees can help amplify this by sharing their experiences.
Digital Badging and Credentials:
Implement digital badging to recognize and reward employees for their contributions. This can also be used to promote digital advocacy.
Social Media and Online Presence:
Develop a strategy for maintaining an active and engaging presence on social media platforms. This includes creating and sharing content that reflects your brand values and culture.
Career Pages and Job Postings:
Optimize your LinkedIn Career Pages and job postings to attract the right candidates. Use features like the Life Tab, Traffic Driver Ads, and Company Discovery Ads to enhance visibility.
Employee Advocacy Programs:
Encourage employees to become brand ambassadors by sharing their positive experiences and promoting the company on their personal social media accounts.
Interactive Workshops and Training:
Conduct workshops and training sessions to help employees understand and effectively use the Employer Branding Toolkit. This can include hands-on activities like designing profile picture frames and creating social media content.
Metrics and Analytics:
Use analytics to measure the success of your employer branding efforts. Track metrics such as brand awareness, hiring efficiency, and employee engagement to continuously improve your strategy.
Content Creation and Management:
Develop a content calendar and strategy that aligns with your employer brand pillars. This includes creating content that resonates with your target audience and showcases your company’s strengths.

Prompt: Now adopt these elements to the specific case of the YourOrganization and add relevant examples.

Prompt: I am only one person in my Social Media Team, help me to develop and to roll-out the Employer Branding Toolkit in my organization. Therefore, create a table with dates, milestones, tasks, anticipated outcomes for the next 6 months.

Profile Picture Frame Design

Download Profile Frame SVG, then open, edit and export with Inkscape: https://drive.google.com/file/d/1D1jN97JdFJTSO96OFYt3t1bJBQxhDcHv/view?usp=drive_link

Download Background Image SVG, then open, edit and export with Inkscape: https://drive.google.com/file/d/1yY_wqt8L2upE-6j2KvSJe_EWo1YfRKtb/view?usp=drive_link

Name the Frame graphics group1.png, group2.png etc. and send to rreinhardt@linkedin.com

Allow 5 minutes to upload the graphics, then merge.

Training and Certifying Social Media Ambassadors

Create an account at openbadges.icobc.net.

Send an email with Your Issuer Image, The Issuer Name, The Website URL and the Description (300 characters) to rreinhardt@linkedin.com.

Create your first Badge by using an Image (you can also generate random), a Name, a Short Description and Criteria i.e. How does the recipient earn this badge? Add a URL and other information if wanted.

Issue your first badge.

Here’s a draft for an official code of conduct and quality assurance manifesto for issuing Digital Badges to certify the successful completion of the “Social Media Ambassador for International and Inter-Governmental Organizations” program:

Code of Conduct and Quality Assurance Manifesto

Issuing Certificates in the Form of a Digital Badge

Purpose:
This document outlines the code of conduct and quality assurance principles for issuing Digital Badges to certify the successful completion of the “Social Media Ambassador for International and Inter-Governmental Organizations” program. All organizations that sign this document agree to uphold these standards, ensuring the value and integrity of the Digital Badge for recipients.

Code of Conduct

Integrity and Transparency:
- Ensure all processes related to the issuance of Digital Badges are transparent and conducted with integrity.
- Provide clear criteria for earning the Digital Badge, including specific learning outcomes and assessment methods.
Fairness and Equality:
- Treat all participants equally, without discrimination based on race, gender, nationality, or any other characteristic.
- Ensure that the assessment process is fair and unbiased.
Confidentiality:
- Protect the privacy and personal information of all participants.
- Ensure that data related to the issuance of Digital Badges is securely stored and only accessible to authorized personnel.
Professionalism:
- Maintain high standards of professionalism in all communications and interactions with participants.
- Provide timely and accurate information regarding the program and the Digital Badge.

Quality Assurance Principles

Standardization:
- Develop and adhere to standardized criteria for the issuance of Digital Badges.
- Ensure that the Digital Badge represents a consistent level of achievement across all issuing organizations.
Verification:
- Implement robust verification processes to confirm the authenticity of Digital Badges.
- Use secure technologies to prevent fraud and ensure the credibility of the Digital Badge.
Continuous Improvement:
- Regularly review and update the criteria and processes for issuing Digital Badges.
- Seek feedback from participants and stakeholders to improve the quality and relevance of the program.
Collaboration:
- Foster collaboration among issuing organizations to share best practices and ensure the highest standards of quality.
- Encourage open communication and cooperation to enhance the value of the Digital Badge.

Signatories

By signing this document, representatives of the undersigned organizations agree to uphold the code of conduct and quality assurance principles outlined above, ensuring the integrity and value of the Digital Badge for recipients.

Organization Name: _
Representative Name: _
Title: _
Signature: _
Date: _